Expert articles on trademark law, brand naming strategies, and business registration. Learn how to protect your brand and choose a name you can legally own.
The $50,000 Mistake Speed is the currency of startups, but skipping a trademark audit is a dangerous calculation. A forced rebrand costs an average of $50,000 in legal fees, lost SEO, and destroyed in
By VisiName Team
The "I Bought the Domain" Fallacy "I own the URL, so I own the trademark, right?" Wrong. This single misconception destroys more startups than any other. Learn why a domain registration receipt offers
By VisiName Team
Trademark Classes 101 Can you name your soap "Dove" if there is already a "Dove" chocolate? The answer is yes. Learn how the 45 Trademark Classes work, why you don't need to "own the whole world," and
By VisiName Team
Registering an LLC in Delaware doesn't protect you in California. Most founders unknowingly walk into a legal minefield by ignoring the "50+1" independent Secretary of State registries. Discover why m
By VisiName Team
The Invisible Wall In the US, trademark rights come from usage, not registration. Learn why "invisible" Common Law trademarks held by local businesses can block your national expansion and force costl
By VisiName Team
The High Cost of Free Checks With a staggering rejection rate at the USPTO, "free" online trademark searches are often the most expensive mistake a founder can make. We explain why algorithms fail the
By VisiName Team
The Naming Paradox In 2026, it has never been easier to start a business, but never harder to name one. Learn why the "perfect name" is a fallacy and how to navigate the three layers of trademark risk
By VisiName Team